http://www.peterhvid.com Peter Hvid | Integrated creative Wed, 28 Mar 2012 18:07:41 +0000 http://www.peterhvid.com en http://www.peterhvid.com/Brake-don-t-txt-and-drive http://www.peterhvid.com/following/peterhvid.com/Brake-don-t-txt-and-drive Wed, 28 Mar 2012 18:07:41 +0000 Peter Hvid | Integrated creative 3095564 Concerned by the number of motorists that text while they drive, we decided to do something about it. So we came up with an idea, pitched it to road safety charity Brake, worked with award winning photographer James Day and talked Europe's largest out-of-home advertising company JCDecaux into donating close to £10 million worth of advertising space on 20 key digital sites across greater London. <img src="http://payload39.cargocollective.com/1/2/77851/3095564/02brake_230312_860.jpg" width="860" height="430" width_o="2000" height_o="1000" src_o="http://payload39.cargocollective.com/1/2/77851/3095564/02brake_230312_o.jpg" data-mid="15799015" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/2/77851/3095564/01brake_230312_860.jpg" width="860" height="430" width_o="2000" height_o="1000" src_o="http://payload39.cargocollective.com/1/2/77851/3095564/01brake_230312_o.jpg" data-mid="15799013" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/2/77851/3095564/03brake_230312_860.jpg" width="860" height="430" width_o="2000" height_o="1000" src_o="http://payload39.cargocollective.com/1/2/77851/3095564/03brake_230312_o.jpg" data-mid="15799017" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/2/77851/3095564/04brake_230312_860.jpg" width="860" height="430" width_o="2000" height_o="1000" src_o="http://payload39.cargocollective.com/1/2/77851/3095564/04brake_230312_o.jpg" data-mid="15799018" border="0" align="left"/><img src="http://payload39.cargocollective.com/1/2/77851/3095564/brake_site01_860.jpg" width="860" height="430" width_o="860" height_o="430" src_o="http://payload39.cargocollective.com/1/2/77851/3095564/brake_site01_o.jpg" data-mid="16236669" border="0" align="left"/> http://www.peterhvid.com/Sketch-Driver-Mobile-App http://www.peterhvid.com/following/peterhvid.com/Sketch-Driver-Mobile-App Tue, 13 Mar 2012 12:30:21 +0000 Peter Hvid | Integrated creative 2994265 <img src="http://payload34.cargocollective.com/1/2/77851/2994265/01SKETCHDRIVER_1_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/01SKETCHDRIVER_1_o.jpg" data-mid="15258861" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/2/77851/2994265/02SKETCHDRIVER_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/02SKETCHDRIVER_o.jpg" data-mid="15257710" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/2/77851/2994265/03SKETCHDRIVER_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/03SKETCHDRIVER_o.jpg" data-mid="15257711" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/2/77851/2994265/04SKETCHDRIVER_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/04SKETCHDRIVER_o.jpg" data-mid="15257713" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/2/77851/2994265/05SKETCHDRIVER_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/05SKETCHDRIVER_o.jpg" data-mid="15257714" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/2/77851/2994265/06SKETCHDRIVER_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload34.cargocollective.com/1/2/77851/2994265/06SKETCHDRIVER_o.jpg" data-mid="15257715" border="0" align="left"/> http://www.peterhvid.com/Ford-Real-World-Challenges http://www.peterhvid.com/following/peterhvid.com/Ford-Real-World-Challenges Wed, 07 Mar 2012 12:09:08 +0000 Peter Hvid | Integrated creative 2623103 Our brief: Highlight Ford’s amazing new technologies – and do it in a more open and social way. Our solution: Challenge real people to find ways to test this technology in the real world. TV & Cinema We created a series of TV spots, all designed to capture the imagination of the viewers and drive them to our online experience. ECOnetic technologies Matthias Lorenz-Meyer’s challenge took him on an epic journey across Europe as he tried to visit all the locations in his favourite book, The Da Vinci Code. He just had to do it with just two tanks of fuel. Active Park Assist This was a direct call to action film: our objective being to inspire our viewers to think of their own ideas for testing a technology that can park for you. The ad starred Nina Armstrong who chose to park on the edge of a 10-storey building. Driver Assistance Technologies When Nuria Goma was challenged to test two Driver Assistance Technologies. Her idea? On a high-speed test-track, against 16 other fast-moving Ford cars. Press Our real people also ‘starred’ in our print work as we captured their remarkable experiences. <img src="http://payload16.cargocollective.com/1/2/77851/2623103/ECOnetic01_860.jpg" width="860" height="1216" width_o="860" height_o="1216" src_o="http://payload16.cargocollective.com/1/2/77851/2623103/ECOnetic01_o.jpg" data-mid="14958798" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/2/77851/2623103/Active-Park-Assist_01_860.jpg" width="860" height="1216" width_o="860" height_o="1216" src_o="http://payload16.cargocollective.com/1/2/77851/2623103/Active-Park-Assist_01_o.jpg" data-mid="14958349" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/2/77851/2623103/BlindSpotPress_860.jpg" width="860" height="1216" width_o="860" height_o="1216" src_o="http://payload16.cargocollective.com/1/2/77851/2623103/BlindSpotPress_o.jpg" data-mid="15045416" border="0" align="left"/> Digital Long Form Films Released on youtube and Facebook as part of the digital suite of assets for the campaign. Active Park Assist This was a direct call to action film: our objective being to inspire our viewers to think of their own ideas for testing a technology that can park for you. The ad starred Nina Armstrong who chose to park on the edge of a 10-storey building. ECOnetic technologies Matthias Lorenz-Meyer’s challenge took him on an epic journey across Europe as he tried to visit all the locations in his favourite book, The Da Vinci Code. He just had to do it with just two tanks of fuel. Driver Assistance Technologies When Nuria Goma was challenged to test two Driver Assistance Technologies. Her idea? On a high-speed test-track, against 16 other fast-moving Ford cars. http://www.peterhvid.com/2010-Range-Rover-Sport-DM http://www.peterhvid.com/following/peterhvid.com/2010-Range-Rover-Sport-DM Thu, 09 Feb 2012 10:03:53 +0000 Peter Hvid | Integrated creative 967212 A DM pack to promote the 2010 Range Rover Sport, centred around a specific product benefit; its unique ability to read the road 500 times per second and adjust driving characteristics accordingly. We did this by showing some dramatic, striking and evocative roads around the world, highlighting the very different conditions that the vehicle can easily handle. <img src="http://payload.cargocollective.com/1/2/77851/967212/274_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/274_o.jpg" data-mid="4644014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/275_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/275_o.jpg" data-mid="4644015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/276_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/276_o.jpg" data-mid="4644016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/277_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/277_o.jpg" data-mid="4644018" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/278_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/278_o.jpg" data-mid="4644019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/279_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/279_o.jpg" data-mid="4644021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/280_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/280_o.jpg" data-mid="4644024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/281_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/281_o.jpg" data-mid="4644027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/282_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/282_o.jpg" data-mid="4644028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967212/283_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967212/283_o.jpg" data-mid="4644029" border="0" align="left"/> http://www.peterhvid.com/UPS-Pitch http://www.peterhvid.com/following/peterhvid.com/UPS-Pitch Thu, 09 Feb 2012 10:03:31 +0000 Peter Hvid | Integrated creative 967323 In our pitch for the UPS Small Business division, we aimed to dramatise their history of ‘innovating unique bespoke products and services to help its clients reach their goals.’ We unearthed some amazing product truths and brought these to life to support existing case studies, as well as support the UPS brand proposition: 'There's always a way'. <img src="http://payload.cargocollective.com/1/2/77851/967323/328.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/328_o.jpg" data-mid="4644707" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/329.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/329_o.jpg" data-mid="4644709" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/330.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/330_o.jpg" data-mid="4644710" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/331.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/331_o.jpg" data-mid="4644712" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/332.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/332_o.jpg" data-mid="4644713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/333.jpg" width="593" height="840" width_o="593" height_o="840" src_o="http://payload.cargocollective.com/1/2/77851/967323/333_o.jpg" data-mid="4644714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/334_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967323/334_o.jpg" data-mid="4644716" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/335_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967323/335_o.jpg" data-mid="4644718" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/967323/337_860.jpg" width="860" height="498" width_o="1024" height_o="593" src_o="http://payload.cargocollective.com/1/2/77851/967323/337_o.jpg" data-mid="4644766" border="0" align="left"/> http://www.peterhvid.com/Range-Rover-At-home-anywhere http://www.peterhvid.com/following/peterhvid.com/Range-Rover-At-home-anywhere Tue, 07 Feb 2012 14:17:14 +0000 Peter Hvid | Integrated creative 969616 In support of the ATL campaign, this microsite utilises 3D domes (shot in Iceland) and CGI vehicles to create a linear journey through dramatic worlds – all designed to dramatise the Range Rover's many capabilities. Awarded New York Festivals 2008 Best Use of Medium/Microsite <img src="http://payload.cargocollective.com/1/2/77851/969616/146_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/146_o.jpg" data-mid="4655429" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/147_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/147_o.jpg" data-mid="4655431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/148_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/148_o.jpg" data-mid="4655432" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/245_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/245_o.jpg" data-mid="4655443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/246_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/246_o.jpg" data-mid="4655445" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/247_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/247_o.jpg" data-mid="4655446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/248_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/248_o.jpg" data-mid="4655449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/249_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/249_o.jpg" data-mid="4655450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/250_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/250_o.jpg" data-mid="4655451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/969616/251_860.jpg" width="860" height="556" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/2/77851/969616/251_o.jpg" data-mid="4655453" border="0" align="left"/> http://www.peterhvid.com/Kinect-games-for-Ford http://www.peterhvid.com/following/peterhvid.com/Kinect-games-for-Ford Thu, 25 Aug 2011 07:00:25 +0000 Peter Hvid | Integrated creative 1909065 Our brief was to enable consumers in a motor show environment to experience Fords latest technologies in an engaging way that would bring to life the benefit of each. So we created two games on the microsoft Kinect platform. Each game designed to allow the user to challenge a Ford technology. The first game pits the user against Ford Active Park Assist. The second tests your reactions against Fords Traffic Sign Recognition system. Eventually the user will always fail, proving that the technology is faster, more accurate and never takes its eye off the road. Both games will be featured on the Ford stands of major international motor shows through out 2011 and 2012 and rolled out to Ford dealerships over the coming months. http://www.peterhvid.com/Johnnie-Walker-Pitch http://www.peterhvid.com/following/peterhvid.com/Johnnie-Walker-Pitch Mon, 22 Aug 2011 16:22:02 +0000 Peter Hvid | Integrated creative 967407 Given the chance to pitch for Johnnie Walker's digital business, we wanted to communicate our agency creds - in a format that would surprise, delight and physically demonstrate our creativity. So we paid homage to the client's big budget TVC and re-filmed it to include our personalised dialogue and message. Scouted and shot in a day, the film received spontaneous client applause at the presentation. http://www.peterhvid.com/2010-Ford-Transit-Digital-Media http://www.peterhvid.com/following/peterhvid.com/2010-Ford-Transit-Digital-Media Fri, 25 Mar 2011 16:58:19 +0000 Peter Hvid | Integrated creative 1219441 This suite of digital assets supported the 2010 Ford Transit campaign 'We put more in, so you get more out'. They were translated into over 18 languages and served in over 24 European markets. http://www.peterhvid.com/A-lot-goes-into-simple http://www.peterhvid.com/following/peterhvid.com/A-lot-goes-into-simple Fri, 18 Feb 2011 12:20:42 +0000 Peter Hvid | Integrated creative 1074462 There’s a lot of advanced and innovative technology in a new Ford. Every feature is designed to provide a simple benefit, to make your drive more enjoyable. We crystalized this message into the line ‘A lot goes in to simple’, then designed a series of ads that combined a high-tech look and feel with a clear benefit and eye-level tone of voice. <img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_05_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_05_o.jpg" data-mid="5157729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_06_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_06_o.jpg" data-mid="5157730" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_07_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_07_o.jpg" data-mid="5157731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_01_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_01_o.jpg" data-mid="5157723" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_02_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_02_o.jpg" data-mid="5157724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_03_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_03_o.jpg" data-mid="5157725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_04_860.jpg" width="860" height="607" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/2/77851/1074462/alotgoesintosimple_04_o.jpg" data-mid="5157728" border="0" align="left"/>